We at Business Events Montréal are thrilled to have received a 2025 Stella Award gold medal for Best International and U.S. Territories Destination Marketing Organization. The award is a seal of excellence that signifies that we help deliver an exceptional meetings experience, and we couldn’t be prouder.
We have you to thank
More than 10,000 votes were cast — the Stellas’ largest turnout ever — and a panel of industry experts selected by editors across Northstar Meetings Group evaluated all entries. The result: we received an award for Best International Destination Marketing Organization, based on our aim to exceed expectations at every turn.
Montréal makes it more
There’s always the feeling that something special — something more — is about to happen in Montréal. Exceptionality is deep in the DNA of the city, and its commitment to exceeding expectations is reflected in our marketing campaign “Montréal makes it more.” In that spirit, Business Events Montréal transforms the ordinary into the extraordinary with numerous strategic partnerships and innovative initiatives that exemplify our ability to deliver experiences that go beyond.
Whether it’s co-founding North America’s first tourism incubator, partnering with Cirque du Soleil and C2 Montréal to create unique planner experiences, or co-launching Impact AIQ, a one-of-a-kind AI-powered project designed to measure the social impact of business events, we operate well beyond the traditional role of a DMO. We’re unique compared to similar entities in other cities because of the leadership role we play in Montréal’s business ecosystem, thereby offering immeasurable added value for event planners.
Welcome to our global creative epicentre
Montréal is a renowned hotbed of creativity. It’s the global capital of contemporary circus arts, and the headquarters of Cirque du Soleil, the gold standard of live entertainment companies. By virtue of Business Events Montréal’s longstanding partnership with the Cirque, and numerous other circus arts organizations, we’re able to connect planners to companies that can be hired for offsite events.
We also partnered with the City of Montréal and the Université du Québec à Montréal to launch MT Lab, the first incubator in North America dedicated to tourism, culture and entertainment. A model of synergy between academic, entrepreneurial and municipal sectors, MT Lab’s mission is to host fledgling entrepreneurs from Québec, Canada and abroad.
In sum, much like the city itself, Business Events Montréal strives to bring something extra to the table, and to take the ordinary and make it extraordinary.
We’re so thankful to have been recognized by the Stella Awards 2025, and we hope to host you and your meetings soon.
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